The Importance of Good Lead Conversion

YOU NEED A MARKETING PLAN centered on LEAD CONVERSION  Lead conversion is the process of converting a lead into a contact and, eventually, into revenue. In terms of online business, it’s the process of ensuring that a good percentage of website visitors become customers, thus driving sales. Inevitably, not everyone who visits your site will buy […]

Online Reviews Can Make or Break Your Business

WHY POSITIVE ONLINE REVIEWS ARE SO IMPORTANT If you’re a business owner, then you already know the importance of online reviews. One bad review can send your company into the abyss, while one positive review can send people clamoring for your business. Why are those reviews so important? We can break it down into 3 […]