Tips on Designing a Better Logo

BE PART OF THE CROWD & STAND OUT AT THE SAME TIME All companies should have their own logo that was designed just for them. The logo of your company can be one of the most important aspects; it can communicate a lot about the company to customers. On all of your business materials, online […]

Keeping an Updated Website is Vital to Success

WHY IS MY ONLINE APPEARANCE SO IMPORTANT? If you’ve asked yourself the above question, you’re definitely not alone. But we must accept that the internet is now a key component in business, no matter the industry. You need to have some sort of presence online to make yourself visible to new and returning customers. Simply […]

The Importance of Good Lead Conversion

YOU NEED A MARKETING PLAN centered on LEAD CONVERSION  Lead conversion is the process of converting a lead into a contact and, eventually, into revenue. In terms of online business, it’s the process of ensuring that a good percentage of website visitors become customers, thus driving sales. Inevitably, not everyone who visits your site will buy […]