CAN ADVERTISING THAT YOU’RE AVAILABLE 24/7 SET YOU APART FROM THE COMPETITION? YES!

 

TAKE A HARD LOOK AT YOUR COMPETITION.

Pretend you’re a customer looking for the type of service your business offers and pay attention to what you find. Visit your competitors’ websites and read what they have to offer. How many competitors do you have? Call your competition as a potential client to find out what types of guarantees the competition offers, so you can be sure your offers are more attractive.

 

Take a hard look at how these rival businesses have continued to grow and why their customers keep coming back. Don’t stay within your local area; check out businesses all over the country if you can. If you spend some quality time doing research, you’ll definitely learn some valuable lessons about what you should be offering.

One lesson we’ve learned is that a 24/7 live-answered phone number is a strong offering that most businesses don’t take advantage of.

 

 

LOOK AT YOUR STRENGTHS.

Make a list of your strengths. When you’re listing them out, think of strengths from the customer’s perspective. For example, having a lot of flexibility at your workplace is NOT a strength from the customer’s point of view. However, having a happy and friendly staff IS a strength for your customer. Do you do very fast set-ups or installations? Is maintenance your area of expertise? Do you excel in customer service or client relations? Now, ask yourself, how can I utilize these strengths to attract customers within my marketplace? And, finally, ask yourself if you’d like to add a 24/7 live answering service to your list of strengths.

WHATEVER YOUR OFFER, YOU MUST FOLLOW THROUGH.

Making a bold statement such as “on call 24/7” is a good slogan, but missing that call even once would be a huge mistake. Even one bad review from a dissatisfied customer can do major damage to your online reputation. This goes for anything that you guarantee for customers; never take guarantees or business offers lightly.

 

A 24/7 virtual receptionist service is the only way to guarantee 24/7 access to your customers. If you hire an in-house team to staff the phone line 24/7, you will spend a significant amount of money, and you still won’t have a foolproof guarantee. If you attempt to answer late-night calls yourself, you will inevitably lose sleep…and miss some of those calls.

 

A 24/7 virtual receptionist can work wonders for many business, from an attorney at law to a tow truck company. But before you make any bold guarantees for your clients, do some research to make sure the offer is something customers want and something that fits into your core company values.