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CAN ADVERTISING THAT YOU’RE AVAILABLE 24/7 SET YOU APART FROM THE COMPETITION? YES! TAKE A HARD LOOK AT YOUR COMPETITION. Pretend you’re a customer looking for the type of service your business offers and pay attention to what you find. Visit your competitors’ websites and read what they have to offer. How many competitors […]
YOU NEED A MARKETING PLAN centered on LEAD CONVERSION Lead conversion is the process of converting a lead into a contact and, eventually, into revenue. In terms of online business, it’s the process of ensuring that a good percentage of website visitors become customers, thus driving sales. Inevitably, not everyone who visits your site will buy […]
HOW SOCIAL MEDIA CAN HELP A SMALL BUSINESS In today’s world, social media is an important part of business life. While pervasive social media campaigns are usually associated with large, well-established businesses, small businesses can also benefit from utilizing Facebook, Instagram, and other popular sharing sites. SPREADING THE WORD Social media functions essentially as […]
WHY POSITIVE ONLINE REVIEWS ARE SO IMPORTANT If you’re a business owner, then you already know the importance of online reviews. One bad review can send your company into the abyss, while one positive review can send people clamoring for your business. Why are those reviews so important? We can break it down into 3 […]
TOP 4 REASONS TO FOCUS ON GOOGLE MARKETING Google marketing is becoming increasingly popular. Brick-and-mortar marketing tactics, like print ads and mailers, have been slowly going out of style, as more and more business owners turn to Google to boost sales. With Google’s huge user base and simple set-up, business owners have found it to […]
