WHY POSITIVE ONLINE REVIEWS ARE SO IMPORTANT

If you’re a business owner, then you already know the importance of online reviews. One bad review can send your company into the abyss, while one positive review can send people clamoring for your business. Why are those reviews so important? We can break it down into 3 big reasons: positive online reviews show people your best side, they draw in business, and they help advertise your services. The bottom line is positive online reviews bring you more customers and, in turn, more money.

 

REVEAL YOUR BEST SIDE.

Having positive online reviews gives potential customers a snapshot of your business’s best side. It gives them a preview of the service they’d receive if they came to you. Furthermore, having wonderful things said about your business in a positive online review sends the message of your excellence to a vast internet audience. The more people that see your best side through those positive reviews, the better you will appear and the more buzz you will get.

 

DRAW IN BUSINESS.

The fact of the matter is positive online reviews draw in more business for your company. When potential customers search online for a business, and reviews are present, they will definitely go to the company with the more positive rating. Your word-of-mouth advertising will increase as well. The more people that hear about what a great job you’re doing, the more customers you’ll find coming to in. When you’re just starting out, positive reviews can prove to be one of the best ways to get a new business off of the ground.

 

SHOW WHAT YOU’RE MADE OF.

Positive reviews online give potential customers a glimpse at the amazing services your business is capable of. Your wonderful capabilities are best – and most convincingly – described to potential customers by their peers. Think of reviews as advertising for your business, where instead of paying for the ad placement, all you have to do is give people the best experience when they come to you. It’s simple, and it’s much cheaper than paying for ad space.

 

SO WHAT’S NEXT?

Now, your job is to continue to give your customers the best experiences possible, so you can ensure some positive online reviews. If you are confident in the happiness of a customer with your services, it can’t hurt to ask them to write a review. Sadly, many people are motivated to review a business by having a bad experience. Don’t be afraid to remind your customers that if they enjoyed your services, they can share their experience and spread the word with a review. Be specific and tell them exactly where to go – Google Map’s Business Listing is one of the best places to accumulate positive reviews.

Asking customers for reviews is important. But don’t forget: the better your service the better the reviews. And happy customers are your best insurance for the future of your company. That’s just common sense.